Speed is the killer feature
- Metadata:
- Before the iPhone, all the other smartphones had all very similar features to the iPhone but it felt slow and sluggish to use
- iPhone erased that with their UI experience and dominated the phone market
- Speed is the killer feature
- Go through your products with an eye on speed and be honest with your assessment
- Checkout load
- VR framerate
- Design tools
- Core interaction of the product
- Perceived speed is just as important as real speed
- Faking speed can often be good enough for the user to not realize